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2277 Highway 36 West, Suite 200 Roseville, MN 55113-3830
Phone: 612-378-2742
Toll Free: 1-800-669-6442
Fax: 612-378-2789
E-Mail:info@braininjurymn.org
Hours: Monday-Friday, 8 a.m. to 4:30 p.m.

No Helmet No Ride

No Helmet No Ride

Over 30,000 children sustain brain injuries each year from activities involving bikes, boards, and blades.

Mary Barsness, a mother and teacher whose son, Willi, received a serious traumatic brain injury in 2014, has joined the Minnesota Brain Injury Alliance, Gillette Children's Specialty Healthcare and Regions Hospital in founding No Helmet No Ride, a program designed to educate middle and high school-aged students on the importance of helmet use while on bikes, boards and blades.

Most kids are unaware of the serious implications of not wearing a helmet when engaging in activities like riding bikes, skateboarding and rollerblading. No Helmet No Ride's goals are to:

  • create a cultural change among teens and young adults that will result in helmet wearing becoming the norm instead of the exception
  • increase TBI awareness
  • inspire young people to wear helmets.

Willi sustained a serious traumatic brain injury while long-boarding in his neighborhood, and it soon became abundantly clear that many kids in his age group are unaware of the serious implications of not wearing a helmet when engaging in activities like riding bikes, skateboarding and rollerblading.

No Helmet No Ride's goal is to create a cultural change among teens and young adults that will result in helmet wearing becoming the norm instead of the exception. Barsness will share the story of her son's experience – as well as the stories of other TBI patients – as part of the program's initial push into classrooms. In the long-term, the goal is to increase TBI awareness, raise money for helmet giveaways and inspire young people to consider helmet use a "no brainer."

Willi's family, doctors, and friends want to share his amazing story with you in hopes that no one else has to wonder what difference a helmet would have made.

No Helmet No Ride shares Willi's amazing story with your students in hopes that wearing a helmet becomes a "no brainer."

Donate today to No Helmet No Ride.

Are you interested in hosting a No Helmet No Ride presentation? Please contact the Minnesota Brain Injury Alliance at 612-378-2742 or 800-669-6442.