Public Awareness conducts outreach to increase awareness of brain injury and stroke through media stories, targeted marketing and exhibit attendance. Public Awareness publications include informational brochures, Mind Matters and Stroke Matters magazine, a biweekly electronic newsletter (Enews), organizational websites, social media and our Consumer Guide for individuals with brain injury and Resource Guide for individuals with stroke.
The Minnesota Brain Injury Alliance can provide background information, statistics, story sources and more for members of the media wishing to learn more about brain injury and its impact. If you are a member of the media and would like to reach the Minnesota Brain Injury Alliance, please contact:
Traumatic Brain Injury (TBI): TBI is caused by a blow or jolt to the head or a penetrating head injury that disrupts the normal function of the brain. A rapid acceleration or deceleration of the head, which can force the brain to move back and forth inside the skull, can also cause TBI. The stress from these rapid movements pull apart nerve fibers and cause damage to the brain tissue.
Acquired Brain Injury (ABI):: ABI is an injury to the brain that has occurred after birth and is not hereditary, congenital or degenerative. ABI takes place at the cellular level within the brain; most symptoms of ABIs are very similar to those of TBIs.